Chris Woods

The best washer-up in Ealing. Irons too.
Head of Digital at hanovercomms.com.

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Does iPhoto keep crashing on your Mac? Your photos and videos — your precious life memories — inaccessible? It’s enough to drive you mad. 

If you’ve had the same problem as me and have read endless blog and forum posts about it but are still pulling your hair out, then you might have to resort to turning Photo Stream off within your iCloud settings.

Here’s how:

  1. Open System preferences 
  2. Click on iCloud 
  3. Uncheck the Photo Stream box 

The above fix is working for me.

So much for the Apple ads claiming with iCloud: “… you always have the things you want, exactly where you want them.’ Not if it breaks your Mac.

Back to finding that wedding album photo …

Written for and originally posted on the hanover Dispatch Box blog.

Twitter is, on the face of it, pretty simple. But even simple, mainly text-based social sites have their rules. One that confuses many people is the case of the @mention thinking it’s an @reply. What does this mean, you may ask? And should you care?

If you want to share something with all of your Twitter followers, you want to maximize the chances of your tweet being visible to them. 

Twitter

Confusion in 140 characters: an example

Here’s an example I came across yesterday, when a hanover team member tweeted a blog post written by one of her colleagues. The tweet read as follows:

The Power of Planning

The above tweet thinks it is an @reply rather than a standard @mention. In other words, Twitter assumes you’re trying to reply to a message rather than posting a fresh one of your own. A proper @reply is one where you hit the ‘reply’ button below a tweet, before posting your own response. However, when you post a tweet beginning with an @username, Twitter will interpret it as an @reply instead of an @mention and thus different rules apply. 

Why does this matter? 

An @mention is visible in all your followers’ timelines, but an @reply is not. You will only see an @reply in your timeline if both of these criteria are met: (a) you must be following the person who posted it; (b) you must be following the person who is mentioned in the @reply. An unintended @reply is therefore less visible than you may have wanted it to be. When your aim is to increase web traffic to and readership of your blog, don’t forget to tweet smart. 

How to ensure an @mention doesn’t think it’s an @reply

The tip for making this kind of tweet visible to all of your followers, in their timelines, is to place a dot/period (.@username), a question mark (?@username) or an exclamation mark (?@username) directly, without a space, before a Twitter @username in a tweet. Here’s an example:

The Power of Planning

Alternatively, place some text before the @username. Here’s an example: 

The Power of Planning

You can read more about this issue on Twitter’s help pages here and here.

Bonus Twitter tips

What does it mean to have 10, 100 or a 1,000 Twitter followers? Are you more influential if you have 500 vs. 50? Try a free service that measures your social media influence, such as Klout or Peer Index.

Do you suddenly become inspired to send a brace of tweets? No one likes electronic spam; it could be bad for your online reputation. Try Buffer to automatically space your tweets out through the coming days. Or use Tweetdeck to schedule a tweet at a specific time/day. When posting a scheduled tweet, it’s important to carry a smartphone with you, in case you change your mind about it later. This is particularly pertinent for organisations and brands. What appears to be a clever message one minute, might not be the next. As Harold Macmillian may have once said when questioned as to what may blow his government off-course: “Events, my dear boy, events.”

Image Credit: Twitter Wallpaper by JoshSemans via Flickr

Possibly the most useful infographic … ever.

Via Mashable and hackcollege.com

How to Google Infographic

LinkedIn is crucial to your online reputation. Professional social networks should remain just that – professional – and you should post responsibly, ensuring the majority of your updates are tailored for a work-related audience.

In 2009 when LinkedIn integrated with Twitter to allow users to automatically have their tweets stream into their updates feed, I welcomed the move. For a few weeks I went along with it (I had previously done the same with Facebook). But then I stepped back, looked at what people were starting to post on LinkedIn and asked myself - why?

Twitter is the stream of human consciousness where (almost) anything goes. Facebook and Google+ allow for more personal, selective engagement. Each of those social tools can border and overlap into the professional. However, LinkedIn and its competitor sites such as Viadeo and Xing are how your commercial stakeholders – your peers, customers, suppliers and contacts will judge your reputation.

If you’ve integrated your Twitter feed into LinkedIn and are having a rant about football on a Saturday afternoon, do you really want your latest prospective customers forming an opinion of you based around your loathing of Manchester United? I didn’t think so. Better that you share some insights relevant to your industry: a passage from a marketing book you are reading, with a link to where others can buy it; the video you just saw concerning a partner firm’s work in local communities; a report on Scribd about the latest human resources thinking you found so interesting. 

Have I convinced you? Here’s how to move to more selective Twitter-to-LinkedIn integration. 

1) Login to LinkedIn and visit the Edit Profile page. Scroll down to and click on ‘Edit’ next to ‘Twitter’. As a security measure, you’ll likely have to enter your user name and password details at this point. 

 

2) Check the box under ‘SHARING TWEETS’ then click the ‘Save Changes’ button

3) Some tweets you post will be of a professional nature and suitable for LinkedIn. Having followed steps 1 and 2, the next time you are writing a tweet suitable for a LinkedIn audience, add the hash tags #in or #li within the 140 characters of your message. Once posted, the tweet will appear as a LinkedIn update as long as you don’t have a Twitter account with protected tweets, in which case this integration does not work.

*** UPDATE 02/07/2012 ***

Tweets will no longer be displayed on LinkedIn, the business social network has announced. However, users of LinkedIn can still have their status updates populate their Twitter feed via clicking the Tweet button as they post their news.

Originally posted at hanovercomms.com/news-events/blog/

1. Your CV on LinkedIn

2. A fresh online presence in 10 minutes

3. Twitter subscriptions

4. LinkedIn Groups

5. Promote yourself with an infographic

Read more on birchwoodknight.co.uk & regusblog.tumblr.com